There are many ways to market your office cleaning business; some are more effective than others. The following is a list of the many things you can do to market a commercial cleaning business.
- Flyers / Mailings / Cold Calling
- Phone Book
- Newspaper
- Magazine
- Car Magnets
- Business Card Distribution
- Word of Mouth
Mailings: Make up a nice, simple brochure introducing your business and mail it to businesses. Follow up with a phone call asking if you could come in for a free estimate.
Phone Books: Phone books are becoming a thing of the past and are being replaced with the internet. Phone book advertising remains very expensive. At most, a simple 1 or 2 line listing under Janitorial or Office cleaning.
Newspapers and Magazines: Newspapers might be a good option to try You can advertise in the community papers. Try a small ad for six months or so. Shop for the best rates.
Car Magnets: Car magnets are a great advertising option. They are a cheap, one time cost, so it doesn't hurt to try it out. You can get a car magnet at VistaPrint.
Business Card Distribution: Always have your cards available should you see an opportunity to hand one out or display it. You can get your business cards at VistaPrint. They have some nice cleaning related ones and have some great deals such as 250 free cards.
Word of Mouth: This will be your best form of advertising once your business gets going. If you have happy customers, they will tell all their friends and family about you. Always be sure to conduct your business and yourself professionally in order to get those referrals.
These are the most common types of advertising methods people use for their commercial cleaning business. Try things to see what works and what does not for you.
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